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Friday, February 17, 2012

Maruti to launch Ertiga in March - Part 2 of 2




The key styling of the Ertiga revolves around the basic elements of Passenger car characteristics, Ertiga's powerful road presence with an assurance of safety that complements Suzuki's strong Identity. The Ertiga is distinguished by its compact dimensions (overall length: 4265mm, overall width: 1695mm, overall height: 1685mm).


The bold and aggressive stance complemented by the 2740 mm wheel base along with 15 inch alloy wheels combined with a strong shoulder thick section gives Ertiga an absolute power of presence.


The plush and premium interiors of Ertiga exude confidence, elegance, class, versatile character and agility.


The interiors offer a host of new features such as a 3-spoke, tilt adjustable electric steering, twin AC, audio system (USB Compatible, 4+2 speakers), steering mounted audio controls, central door locking and keyless entry, multi information display, power windows with auto down and electrically adjustable mirror. The feature rich Ertiga is sure to delight the customer looking for rich features in the MPV.


The Utility Vehicle (UV) segment accounts for around 14 per cent of the Indian automobile industry, a 66 per cent (two third) of these are Multi-Purpose Vehicles (MPV), the segment where Ertiga is positioned.


In the Indian automobile industry, the MPV is the fastest growing sub-segment amongst UVs showing a growth of around 15 per cent in the last four years.


At the same time Utility Vehicles segment (MPV + SUV) have shown a growth rate of over 12 per cent in the last four years.

Maruti to launch Ertiga in March - Part 1 of 2


Powered by next generation K-series 1.4litre V V T engine, Ertiga will offer a mileage of 16.02 kmpl. It will be available in diesel variant as well, powered by the 1.3 DDiS engine inherited from SX4. It will give a mileage of 20.77 kmpl. Built on an extended Swift platform, the Ertiga is said to be launched by the end of the first quarter and will slot in below the Innova and Xylo both in size and price.




The 14th model from the Maruti Suzuki stable, the new Ertiga MPV will be launched in March and will compete with the likes of Mahindra's Xylo and the Toyota Innova. Pricing is expected in the Rs 6-7 lakh range


The 3-row, 7-seater Ertiga will slot in below the Innova and Xylo both in size and price.It is expected to be launched in March and prices will be announced at that time.


Ertiga's compact dimensions make it easy to park and maneuver. Its active and dynamic stance from the outside, and the quality fit and finish and features in the interiors, enhances its appeal among customers.


Ertiga will be offered in both petrol and diesel versions. The Ertiga is launched in India with an aim to pioneer a new market of compact 3-row vehicles.


The all new powerful and light weight K-14 VVT petrol engine will debut on Ertiga. In that way it's also a global unveiling and extension of the 'K' family engines. In addition, the Ertiga's diesel variant will be powered by the acclaimed 1.3 litre DDiS Super Turbo diesel engine.


The Indian specification Ertiga with a petrol engine delivers a peak performance of 70kw@6000rpm and a maximum torque of 130Nm @ 4000rpm. The Certified fuel efficiency (as per CMV Rule 155, India cycle) of Petrol Ertiga is a top of the class 16.02 km per litre.


The Ertiga with the high powered Diesel engine in India will deliver a peak power of 66kw@4000rpm and a top end torque of 200Nm@1750rpm. The Certified fuel efficiency (CMV Rule 155, India cycle) of Diesel Ertiga is a class leading 20.77 km per litre.


The Ertiga offers a three-row flexi-seating options for 7 passengers (2x3x2) that is easier to operate and is high on storage space.


Each row of the car has been designed keeping in mind the occupants seating requirements; whether for an individual's day-to-day business commitments or for a family's weekend shopping, dining or week end drives.


Ertiga is a bold and aggressive initiative, wherein company's designers have carefully built in 'features and attributes' of a sedan in a compact MPV to evolve a next generation vehicle.


Built on the central theme of `togetherness', Ertiga is an interesting mobility solution for young dynamic confident Indian who wants to retain individuality yet retain Indian custom of `togetherness'.


Ertiga's compact proportions are its uniqueness and give the users excellent flexibility to park and maneuver even in congested lanes and by-lanes of metros and semi-urban cities.


Ertiga has been crafted to address the need of evolving Indian customer for individual day-to-day running, unwinding with family on a weekend shopping, dining, fun time with colleagues and friends and long weekend leisure drives etc.


Ertiga fits the best with this positioning as its compact size offers optimized seating for any urban family. 


Though an MPV, Ertiga retains characteristics of a passenger car - it is stylish, sporty and has an elegant appearance.


With an active and dynamic stance that delivers energy, the youthful Ertiga is an example of innovative use of space.